Selected Work
Wear Felicity
Modern lifestyle apparel brand with a curated, conversion-focused storefront and a retention-first backend.
- Industry
- Women's Lifestyle
- Role
- Store Build & Retention
- Platform
- Shopify
- Services
- Shopify Design, CRO, E-Commerce Strategy
The Challenge
Healthy first-order volume but weak repeat purchase and a storefront that didn't reward returning customers.
The Strategy
Layered a retention program into the storefront and rebuilt navigation around curated, repeatable collections.
The Design
Clean, modern lifestyle aesthetic with clear loyalty cues and a frictionless return path.
The Customer Journey
Curated collection → product detail → loyalty-aware cart → retention follow-up.
Project Focus
Clean, modern lifestyle aesthetic with clear loyalty cues and a frictionless return path.
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