Selected Work
Austin St. John
Exclusive collectibles and signed memorabilia from the original Red Ranger, built for high-demand drops.
- Industry
- Celebrity Merchandise
- Role
- Store Build & Launch
- Platform
- Shopify
- Services
- Shopify Design, UI/UX, CRO
The Challenge
Traffic spikes during drops caused cart abandonment and a generic fan-store feel that undersold the brand.
The Strategy
Engineered the store for drop-day load, simplified checkout, and built scarcity and authenticity cues.
The Design
Bold, collectible-led layout with clear authenticity badges and a fast, frictionless checkout.
The Customer Journey
Drop landing → scarcity cues → authenticated product detail → express checkout.
Project Focus
Bold, collectible-led layout with clear authenticity badges and a fast, frictionless checkout.
Next Project
Whimsy and Row