Selected Work
Whimsy and Row
Eco-friendly women's apparel built around limited-edition drops and a zero-waste ethos.
- Industry
- Sustainable Fashion
- Role
- Store Redesign & CRO
- Platform
- Shopify
- Services
- E-Commerce Redesign, CRO, UI/UX
The Challenge
Sustainability messaging was buried and the conversion path lacked urgency around limited drops.
The Strategy
Surfaced the sustainability story and restructured the funnel around drop urgency and repeat purchase.
The Design
Editorial grid, breathable spacing and an earthy, refined neutral palette.
The Customer Journey
Story-led entry → limited drop collection → product detail → repeat-buyer incentives at cart.
Project Focus
Editorial grid, breathable spacing and an earthy, refined neutral palette.
Next Project
Casablanca Paris