Selected Work
Casablanca Paris
High-end Parisian fashion house with editorial storytelling and a premium, conversion-focused UX.
- Industry
- Luxury Fashion
- Role
- Store Design & UX
- Platform
- Shopify Plus
- Services
- Shopify Design, UI/UX, E-Commerce Strategy
The Challenge
A beautiful brand let down by a templated storefront that capped average order value.
The Strategy
Introduced editorial merchandising and cross-sell at cart to lift basket size without diluting the luxury feel.
The Design
Editorial, magazine-grade layout with full-bleed campaign imagery and restrained, precise typography.
The Customer Journey
Editorial entry → curated collection → complete-the-look product page → elevated checkout.
Project Focus
Editorial, magazine-grade layout with full-bleed campaign imagery and restrained, precise typography.
Next Project
Wear Felicity