Selected Work
Charmiola
Modern fashion boutique with curated collections and integrated style guides that guide shoppers to confident purchases.
- Industry
- Fashion Boutique
- Role
- Store Design & Conversion
- Platform
- Shopify
- Services
- Shopify Design, UI/UX, E-Commerce Strategy
The Challenge
A generic template with no editorial point of view and high bounce on collection pages.
The Strategy
Introduced curated style guides and cross-sell logic, and restructured collections around occasions rather than categories.
The Design
Editorial type system, full-bleed lookbook imagery and a refined neutral palette to let the product lead.
The Customer Journey
Lookbook entry → style guide → product detail with complete-the-look → fast checkout.
Project Focus
Editorial type system, full-bleed lookbook imagery and a refined neutral palette to let the product lead.
Next Project
Nuréo