Selected Work
Nuréo
Premium natural skincare and haircare products with elegant presentation and ingredient-led storytelling.
- Industry
- Skincare & Haircare
- Role
- CRO & Product Page Design
- Platform
- Shopify
- Services
- CRO, Product Page Design, UI/UX
The Challenge
Strong product but low paid-media efficiency, with product pages that didn't justify the price point.
The Strategy
Rebuilt product pages around ingredient proof and routine bundling, and aligned creative with landing pages.
The Design
Clean clinical-meets-natural aesthetic, scannable ingredient blocks and clear routine selectors.
The Customer Journey
Education-first landing → routine bundle → ingredient-anchored product page → checkout.
Project Focus
Clean clinical-meets-natural aesthetic, scannable ingredient blocks and clear routine selectors.
Next Project
Smart Love Watches