Selected Work
Little Luxe Apparels
Premium baby clothing e-commerce with a seamless, trust-building shopping experience designed for new parents.
- Industry
- Baby Clothing
- Role
- Shopify Store Design & Build
- Platform
- Shopify
- Services
- Shopify Design, UI/UX, CRO
The Challenge
A cluttered, slow storefront that didn't convey the soft, premium feel parents expect from a baby brand, with low mobile add-to-cart rates.
The Strategy
Simplified navigation around age and collection, prioritised mobile load speed, and rebuilt the product page around trust signals and gifting.
The Design
Soft, airy palette with generous whitespace, gentle product photography and a clear, reassuring one-page checkout.
The Customer Journey
Collection entry by age → product detail with size guidance → gifting add-ons → single-step checkout.
Project Focus
Soft, airy palette with generous whitespace, gentle product photography and a clear, reassuring one-page checkout.
Next Project
Charmiola