Selected Work
Smart Love Watches
Luxury timepieces and jewelry with an elegant, high-consideration storefront engineered for trust and repeat purchase.
- Industry
- Wristwatch & Jewelry
- Role
- Store Design & Growth
- Platform
- Shopify
- Services
- Shopify Design, CRO, E-Commerce Strategy
The Challenge
High-value products presented on a low-trust template with weak post-purchase retention.
The Strategy
Built trust through craftsmanship proof, concierge cues and a retention flow for repeat buyers.
The Design
Dark monochrome interface, macro detail imagery and precise, confident typography.
The Customer Journey
Editorial entry → detail gallery → concierge contact → assured, reassuring checkout.
Project Focus
Dark monochrome interface, macro detail imagery and precise, confident typography.
Next Project
Austin St. John